Jesse James also appeared in the Tony Hawk's Underground 2 video game, and was the focus of a show chronicling some of the custom builds at Austin Speed Shop in his TV series, Jesse James: Outlaw Garage, which ran a shortened single season in 2012 on the Discovery Channel before being canceled.
James has also built and is racing an off-road Trophy Truck and a Figure-8 race car.
Due to his poor performance in raising funds, James was eliminated by Donald Trump on the second-to-last show (ultimately placing 3rd) which aired May 3, 2009.
Trump repeatedly cited James's stoic refusal to contact then-wife Bullock to raise funds for the show's challenges, though other celebrities had no problem tapping high-rolling contacts for cash.
Since 2005 West Coast Choppers has built emissions-compliant choppers.
Other business ventures include the Chopperdogs fan club and the Jesse's Girl clothing line.
Since 2006, James has nationally published Garage magazine.
Bullock cancelled European promotional appearances for The Blind Side citing "unforeseen personal reasons." James declared that "There is only one person to blame for this whole situation, and that is me," and asked that his wife and children one day "find it in their hearts to forgive me" for their current "pain and embarrassment." Bullock and James had begun an initial adoption process four years earlier.
The child began living with them in January 2010, but they chose to keep the news private until after the Oscars in March 2010.